February 13, 2020

Podcasting 101: The Best Defining Guide to Podcasting There is

Start your podcast Now



A true podcaster


 12:05 mini podcast // Podcast Equipment


Checklist for session #1 Podcast Equipment (and some things to think about when you want to start a podcast)

 Select a good room for podcasting try to do it in a quiet area of your home or office .

 Remove all annoyances such as cell phones turn off Skype put a note on the front door that you are podcasting and settle the dog down with a nice little nap.

 A room with plenty of stuffed type (couches and overstuffed chairs with a carpet) in it to keep sound from echoing in the room.

 Time your podcasting for days that the garbage man is not barreling up to the service area of your home. The middle of the day too is good, so there is less chance for people to show up. Definitely not on a day that you are expecting a fed Ex package to arrive.

 Equipment: I am going to give you a rundown of the equipment that I own: I went for inexpensive but well reviewed. The equipment I have will give you a starting point to perhaps do more research into equipment both higher priced and lower.

 Microphones There are 2 types of microphones.  Condenser which is the type I run but I started on my gardening podcast with a static microphone which is somewhat cheaper and a bit less fragile. You can go here for a pretty good basic rundown if you want to know more. http://bit.ly/15CZB7J

 Microphones can start as low as $20 and Dave Letterman probably uses one that is thousands of dollars.

 All equipment is up gradable (but isn’t anything for a price)



Review http://bit.ly/14a9ZHo



Audacity, Garage Band, Adobe Audition (at the time of this writing) the entire Adobe Creative Suite of which Audition is a part is available for about $20 bucks a month for students with an active .edu Email


Types of Podcasts



Before you can really put together a podcast you must look around and figure out what the standards of the  industry are.

The solo host podcast- it is the easiest in one sense because other’s schedules and multiple sets of equipment don’t fall into the mix.  Some examples of this are mine www.webdrivencome.com , Pat Flynn with at www.smartpassiveincome.com and Mark Mason at www.latenightim.com.   This type of podcasting is more difficult from the standpoint that you are the one providing all the input.




Interviews- interviews are a little more work as you are never in charge about exactly what someone will say and the fact that more editing might be needed done to make it flow more smoothly.




 Muliple host- With multiple hosts it lifts the burden of all the speaking and divides it.  You do not want one of the speakers sounding a bit tinny and the other with a nice robust tone because of the equipment.




Video cast- if you record voice and video many of the logistical values return such as if done on site not having 100% control over your environment. A video cast introduces more types of equipment as well as software and the skills to edit that last take.




The amount of podcasting equipment involved will greatly depend on whether you are on location of not. If you are not in your studio and all equipment must be mobile other questions start to arise such as backup equipment batteries , where can we plug in , what kind of noise issues are present at the recording site.  If you record over a phone line or via Skype straight into your studio it shelves some of the environmental concerns but you may need to learn software programs (Skype or a telephone system). There are free software packages out there that can help get you though this.



Checklist for session #2 Podcast Types and styles (and some things to think about)

Remember when you are setting up a new podcast you are putting many systems in place.  You already know about your on page SEO factors from setting up your blog and podcasting is no different, the same things count here.  You should start a podcast with SEO in mind for podcast titles, overall podcast descriptions, episode descriptions and podcasting show notes.  Show notes include a transcript of your podcast recording.  Yes you should edit it to exclude grammar issues, coughing, and the occasional verbal pause (uh).  To get your transcription to include your keywords you need to plan some and speak the keywords in your podcast.  This is easy enough but you should plan it out in the beginning.

I have included my podcast plan.  It is something to keep me on track.  Most of it you will use again when you put in the title, episode description,  the people mentioned in the podcast episode… this all goes in your show notes later.

Part way down the page I have the word “context”  in several places.  This is to give me a story or  at least outline how I want to talk about these people or products.

You can change this up any way that you want.  Copy it and paste it as a word document. I hope it is useful to you.  I just print one and hand write everything to keep me on track during the actual recording of the podcast.

Podcast Work Plan

 quick and actionable things to push traffic

Working Title of the podcast


Episode description:


Type of podcast: (interview, solo…)


Special equipment: (a second microphone, special software recording device…)




Products to mention: (affiliates or just ones you use)




People to mention:







Podcast Opening:

Brief description of your greeting and opening dialog

Main topic:














Any Internal links you can do in the show notes: (link to other posts on your site that can shed more light on this podcast)




You have made the decision to at least explore what it takes to set up your podcast. It will definitely add to your list of new and very marketable skills. Your website is looking pretty good and you have some visitors now everything is backed up frequently and maybe just maybe you have some extra time on your hands. OK, I know that isn’t likely but perhaps you want to make time for a podcast.



Just what is a podcast?

We know a podcast is a canned on demand radio show available on demand and packaged nice and neatly on a directory type sites like Itunes.


 Where do I find good podcasts?

How do you find all of the new places that you have produced that are now opportunities to tell the world where you are? Here is a good place to start. http://wp.me/P3mWgg-xl

How to record a podcast

Here is a listing of podcast directories: http://www.podcast411.com/page2.html and you thought there was only Itunes.



Those two places should give you enough to get started with your spreading the word but here are a couple more things to keep in mind post production:


You now you have a wonderfully wrapped mp3 in your hot little hands but now what. A good naming convention for your podcasts will make it easier to keep track of them.


How to keep track


I now use a number Podcast #1 the title. You can call it episode, installment, broadcast, podcast or program. Then a one up number. 1,2,3,… I have 3 different types of shows. I have the normal 30 minute (sort of) podcast. Then I have the shorts which I call them shorts and then start the numbering system at 1 for the different type. I then have Re-Dos that were originally written posts (that were popular) but I wanted to make them accessible through podcasts so that people could use them on the go. By the way I always have new and additional information pertaining to the subject when I do a Re-Do. The Re-Dos are handled the same way.


 Hosting a Podcast


You need a place to keep your episodes on the internet. If you have one or two of these and want to place them on your website then do so. This will slow your site down some but the benefit of getting them out there will probably outweigh the slightly slower speed. You can keep them here while you look for a host.


I know I had the same questions. Don’t I have a host? Yes you do for your site. This keeps your site running quickly.


Now it is time to look for a host specifically for your podcast. You can keep them there and then link the episodes to your blog without slowing down your server (host) any.


I happen to keep mine at Buzzsprout.com these guys are great. They even have a free get you going package. They are an affiliate of mine so if you go with them please use the link above to help support this site. I tried another one earlier but I didn’t feel as a new guy they would help me get my podcast together. Now it may have been my non technical side coming out but all I am saying is that I felt others I tried were more for the fairly technical.


Now that you have a host for your podcast you need podcast art. For this do not scrimp. This is what gets people to open your podcast and drink your knowledge. Probably follow Itunes rules for this as then it will be accepted by any other directory. Buzzsprout.com can tell you how big it is supposed to be for Itunes and it might as well act as the standard.


 On the right foot with podcast Rankings



You will need a description of your podcast and what it is about. EVERY directory THAT YOU PLACE THIS podcast in IS A SEARCH ENGINE. So what does that mean? Keywords Treat this as though it is a blog post in terms of your on page SEO.


Now you need a partially generic episode description with room for specific information for that particular episode little blurb.


For instance: In this episode of Web Driven Income Lance will talk about the mating season of the mulberry fruit fly….be sure to mention any special portions of the episode. I try to have a piece called 3 things in which I introduce tips, or software or techniques that may be useful in the deployment of the episode.


Then there is marketing. This or something very similar needs to go at the end of your episode description page. Add the section on the bottom and they can be exactly the same:


Please leave a comment and rate us in Itunes.


Find us on Facebook here: (Your Facebook page) LINK


Follow us on twitter @Mulberryfruitflies LINK


See our blog for more information mulberry fruit flies. com LINK




You know that blog posts are “optimized” How can you go about optimizing your podcast?  I mean more than you have with the descriptions of the podcast in general, the podcast art and the episode descriptions?


Ask yourself how does a search engine know what is on that Mp3 recording? You have to tell them. In your show notes.


Here is what I do. I get on fiverr.com and find someone that will transcribe the podcast (if you tell them to leave out the ahs and uhs they usually will.


You start a new page for each episode in WordPress and title the show notes the same as your episode.

Your URL Should look like Webdrivenincome/Podcast #1 mating season of the Mulberry Fruit fly.


After you optimize your keywords which should be in there anyway if you thought about it before you started your recording. Put in some internal links to other posts of yours and some external links to other podcasters relevant posts or even their podcasts.


How is it going to affect my SEO strategy? Your SEO strategy has got to change if not for anything else for the fact that you just have so many new places to place keywords and to reference.


Here is a partial listing:


Any other directories

Show Notes

Show descriptions

Episode descriptions

Episode titles

You blog posts should link to appropriate podcasts and show notes

Your show notes and podcasts should link to appropriate blog posts

Podcast art


So many new opportunities to market yourself.



Now for a grab bag of questions I get asked:



Will these podcasts slow my site downloaded? Yes they will and that is why you need a podcast host. This is a special set up and then you just link your episodes to where you want them (on your site) without slowing it down.


How do I post them on my site to make them available? By using links to your host site.



How long should my podcast be? I try to keep mine down to a maximum of 45

minutes which is actually rather long. If you have more than that do 2 podcasts.

Truthfully though I do not know if there is a time limit if you are putting out great content and your listeners are there at the end, that should be your indicator. By the way

an average gym workout and drive home is probably not longer than 45 minutes.



Are there any hard and fast rules? Some people may tell you there is but I only have

one: Meet and exceed your audiences needs and expectations.


Will I reach as many people with my podcast? You will reach different people. Some

will catch you in both places but with a podcast you really do catch them where they

live. The drive to work, walking the dog, working out…



Some more podcasting Gurus:



@webdrivenincome.com http://webdrivenincome.com                 Skype wwwwdi1 (sure call me)





If you have not already done so leave comments and rate us on I tunes and on our posts as well. Please support the podcast!





Sometimes just the mechanics of how to do something or the sequencing make people flounder more than the actual tasks involved. You may know each task but if it is not sequenced it can cause some inner consternation and slow your pace to a near crawl. This is what I do. This is only one way to do this and only one way. Most of you are smarter than I and after you go through this a couple of times you will find shortcuts to my shortcuts I am sure.

Do remember when you go through this that not all subjects make good podcast subjects. Very complex ideas may be able to be introduced on the podcast but blog posts and infographs may be a better vehicle. Complex material may need to be broken into several podcasts introducing smaller pieces of the main idea and then supported by links to other media types that help expand complex ideas visually.

For this post I am assuming that you have all of your equipment and know how to edit down your final take. There are other posts on this site that can help you if you are not in this category.


1.  Find your subject matter and your title: There are many ways of finding what within your podcasting world you can find a subject worthy of talking about:


  • Amazon and E-bay are terrific for finding subjects for your podcast. Look to see what is trending in your area of expertise. Or what books have been written that are worth commenting about. Did you find a great source of what your listeners purchase on e-bay let them know about it. Keep them in electronic squirrels for a long time.

  • Ask your listeners what they need. Nothing like being straight up with them. It also gives you a great chance to get to know them some. Have them vote on your site or send e-mails.

  • Check other’s blogs and see what they are writing about and then either do it better or maybe write about what they are not.

  • What is trending in the social media or what news stories have come out about your subject that you comment on and transition from them to your own subject matter or opinions or methods…

    2. Subject research: If the subject you are writing about has been written about before look for new information to add that is worth the trip to your site to your podcast. Research in the subject can lead you to new finds such as a study to comment on that few have seen and you may be surprised to find how many don’t do due diligence to the subjects they write about and barely have scraped the surface.


    3. Brainstorm & Mind map it: Mind mapping helps you get a handle on just how you are going to approach the subject and it also gives you a sequencing of material. There is a little trick I learned in college and that is something called writing around (this is great if time is short). Start by writing what you are going to write about in the center of a 8 x 11 piece of paper. Give yourself exactly 2 minutes to write down every facet of this subject you know. Do not write a paragraph about it just a couple of words. If you are doing the electronic squirrels and you write down feeding, then follow that with how often , how much, what to feed, what not to feed… then build a cage , material, how big, buy a cage? Just short snippets.


    Now go get a glass of Dr. Pepper or something and come back and read it. Now give yourself 2 more minutes and do it again writing different things and kind of fill it in some. Now look at it and find your main headings then the subheadings and put them in a logical order. Some of this you might toss and that is OK. You now have an outline for your podcast.


    Depending on how much you need to remind yourself during recording you can fill in as much as you need for help. Some people can talk and keep things ordered with just a title. I need at least an outline. Some podcasters may need a running commentary to get them through it. You know what you need and if you can do it with less it will probably save you some time.

    4. Decide on format A single voice is a good format but difficult for some people. Maybe get a sidekick that you can banter back and forth with. Do you want to interview an expert? Read and answer E-mail or even do a call in show.

    5. Record: There is too much in this subject to discuss here and will be placed into another post on this site soon.


    6. Edit and Mix down: This is when you take what you have recorded and try to remove any background noise and long pauses. You may have already gone to Fiverr.com and had someone record an opening introduction to your podcast from a voice over expert.


    7Develop a tracking system: This is an easy step! Check out a couple of other podcasts and see how they number their podcast episodes. Just pick one method and stick with it. Select a term for your podcasts…Episode or session or item or podcast…. and slap the number on there then your title. An example might be Episode # 24 Love Your Lima Beans.


    8. Post on your podcast host site: If you load a podcast onto your site it will probably slow your site speed quite a bit. If you load 2 it will slow it down quite a bit X 2. There for we use what is called a media host. It is located ob another server and still accessible from your site using a link. I use http:/buzzsprout.com (affiliate) and these guys were a lifesaver for me. Very non-technical, EASY instructions, everything just popped right in and worked. No setup scheme that will make you crazy and they even made getting onto itunes easy. They are fast too!


    9. Do the paperwork: The bit of information you see when you open a podcast that tells you about the podcast itself and the episode you are on is written on a page at the hosting site when you do your post. These guys are a search engine so remember your SEO (treat it like a meta description). Site wide keywords for the description of the entire podcast (this won’t change episode to episode) and each new episode affords you an opportunity to introduce specific keywords for that specific episode or for a series of episodes.


    10. Post on your site: There are widgets that make this easy. Install one of them and fill out the information. This puts the link to the media host on your site and allows access by your readers and it does not slow down your site one iota.


    11. Create a new page strictly for the show notes of that episode: Create a new and empty page for your show notes for each episode. Title the page Episode #3 Lima beans or whatever you titled your post. This will show up in your URL as www.goodfoodtonight/Episode # 24 Love Your Lima Beans.


    12. Send a tape to a transcriber on fiverr.com Depending how long your recording is you may be able to get a transcript for $5. www.fiverr.com has offers from people to do some pretty good time saving things for you for 5 bucks. Let them do it! You will have it back in a couple of days and then you post them to your page that you set up in #11 above.


    13. Spread the transcription to show notes page: you set up for just this episode. You should consider all SEO facets when you do this as well as adding a well optimized photograph or two. Add links to your sites references. Then add any affiliate products you spoke of and the link for them. Perhaps link to another’s site that covers a slightly different aspect of the same subject for your readers benefit and to start working on a link from the other podcaster or blogger. Maybe add any helpful hints or other references too!


    Wow that should do it for you. A podcast takes awhile to set up. Once you have it where you want it and you have your systems set up all you have to do is to record edit and do not ever run out of 5 dollar bills!




    A podcast’s 10 monster traffic multipliers!: Read on!



    Does a podcast help?:  OH YEA!                    Please leave us a comment

    Well here you are wondering if getting into podcasting is really worth the effort. There are some skill sets you will need to learn. There is some equipment to purchase and a fair amount of work to be put in especially during the setup. After you have your stems in place it is nothing but fun. The main question has got to be can this help with any of the hurdles you have to deal with when you have a website? Read on!


    1.The Guru: Let us say that you sell electronic squirrels. A podcast about electronic squirrels goes a long way in establishing you as an expert in the field. Just by answering some of the basic questions that come up for a beginner in raising these furry creatures.


    Don’t Forget he Social In Social Sites



    2. A Friendly Voice: We purchase things from those we know. A podcast places a face and a voice into your customer’s realm of knowledge about you where other sites even though they may sell based on price people may tend to purchase from you because they “know” you.


    3. Omni-present: A podcast makes you more omni-present in potential buyers lives. People can listen to you in the car or while they work out on their MP3 players. After learning about you and your product invite them to check out the current “deals” going on at your site when they get home.


    4.  Put customer collecting antennas out there: Provides an avenue to many more places on the internet that people may find you. Suppose someone has been thinking about electronic squirrels for quite some time but has not made a real commitment to look into it. They are scrolling through looking for a new podcast to listen to on ITunes and run across your podcast. Every place you can be is another place you can be found and you can use that connection to invite people back to your site. ITunes is just one venue. There are many podcast directories out there and do not forget about Sticher radio.


    5. Ride the Engine: Do not forget that the places you post your podcasts are search engines! Everything that you do for a post on your website in terms of SEO and formatting needs to go into the small description of the podcast episode that resides on the platform with your podcast needs to be optimized to make you easier to be found.


    6. More shots at SEO: There usually is a description of the general nature of your podcast. It is like a profile for your podcast. You know what you need to do. Yes, SEO but this time, pull in a little information about you as well. Just another way to be found.


    7. Calls to Action: A podcast provides a space to introduce additional calls to action to get to your main objective of getting people to your site and getting them to buy something when they get there.

    8. Show Notes: If you send your taping of your blog to a transcriber on Fiverr.com you will then have the show in searchable text with all of your keywords that you mentioned. Take this transcription and create a page to your site specifically for each of your episodes. This adds the text content of your page which helps you with your text to code ratio. Link all applicable text to other applicable places on your site. This may make your site seem and actually be more robust and effective as a source of information to the search engines. Any affiliate products that you have mentioned in your podcast should also be linked to your affiliate links.


    9. Blog Posting: Take some of that information from the transcription and reformat and add to it. Now you have a post for your site concerning the same subject. Ensure that you change things around enough so that there is no chance that the search engines will think that it is duplicate content. Add bonus information here and create more internal links (not duplicates) to other portions of your site. This action also has the effect of refreshing older posts.


    10. Your Squirrel Academy and Squirrel E-books: This transcription can now be squirreled away for use in a future squirrel raising school. (reformat and add) after some manipulation and portions of this can also be used in an e-book you can put on Amazon or to give away as a little enticement on your site.


    Now take all of this link juice and SEO and the fact that you have more little antennas out there sucking people in to your site and then multiply all of this value by the number of episodes you have for your podcast. I am thinking that the answer has got to be a resounding YES!






    This is it for this one.  A tutorial on Audacity.  The recording software NOT the attitude.






    Basic Audio Editing Made Easy

    Audacity makes it as easy as anyone could reasonably expect to do perform basic editing tasks. Once you open a sound file, you can zoom in and out with your mouse and select portions of the waveform by clicking and dragging. From there, you can delete or cut/copy the selected area or apply any number of effects (some of which are quite simple, like BassBoost, and others which are far more complicated). You can also paste copied sound clips by left-clicking anywhere in the wave form and either using the Ctrl-V keyboard shortcut or the Edit->Paste menu option.

    If you don’t already have an audio file you want to load, you can record from right within Audacity using your microphone. If you have more than one microphone, you can use which one you want to use next to the prominently displayed record button. You can also adjust the microphone’s input volume and vertical and horizontal stereo. Other easy to use audio effects include:

    • Background noise cancellation (as long as you have a few seconds of baseline silence)
    • A pitch, speed, and temp changer
    • An amplifier
    • A repeat and reverse tool
    • Fade in and out effects

    Advanced Audio Editing


    For advanced users, Audacity includes a number of powerful features that beginning and intermediate users may not be able to take advantage of. The waveform drawing tool, for example, lets you make manual changes to the audio waveform in the same way that a paintbrush tool lets you draw on the canvas in a Photoshop-like program. The equalizer tool also gives you full control of your audio’s frequency highs and lows (from 20 Hz to 10,000 Hz by default). The equalizer includes both a curve drawing tool, as well as a standard graphic EQ with scales.


    Overall, Audacity includes about 40 audio effect tools, from Auto Duck to Wahwah. Third party plug-ins offer advanced users even more options if what they wanted isn’t included in the default installation. The program also includes a few powerful audio analyzers—including contrast analysis, frequency analysis, find clipping, and beat finder tools.



    Performance and Specs

    Audacity is a lightweight, highly responsive program that does a great job at efficiently utilizing your computer’s hardware. If you need to work with extremely large audio files, it also supports hard drive caching to ensure that you won’t run out of available RAM. Another helpful feature is its wide range of recording quality options. When recording, you can set sound quality from 22050 Hz, 8 bit, mono (1.25 MB/minute) to 44100, 32 bit, stereo (20 MB/minute).


    Audacity supports the following audio file formats: AUP, WAV, Sun Au/NeXT, IRCAM, MP3, OGG, AIFF, M4A/AAC, FLAC, AC3, AMR, GSM and WMA.


    What It’s Not


    It’s worth noting that Audacity is not a program that can instantaneously turn poor audio recording into stereo quality sound. Nor can it magically transform an audio clip (say, changing a man’s voice to a woman’s) without investing a serious amount of time and skill. It’s also not intended work as a studio music editor or mixer.


    Audacity offers more features than almost anyone except sound engineers and highly experienced sound editors need. The basic editing operations—such as rearranging a sound clip and cutting out and replacing certain parts—are extremely easy to use. Some advanced features can be difficult for standard users to utilize effectively, but only because serious sound engineering is a learned skill and not something software care do entirely on its own.



    Let us talk about Audacity it is an open source digital recorder and editor that is easy to use.  Audacity makes it as easy as anyone could reasonably expect to do perform basic editing tasks. Once you open a sound file, you can zoom in and out with your mouse and select portions of the waveform by clicking and dragging.


    Support the Web Driven Income Podcast


    If you haven’t already I’d very much appreciate your review of Web Driven Income Podcast on iTunes…  This is the most powerful way you can support the show.  If you’d like to support this podcast please:  

    Subscribe to the Web Driven Income Podcast

    To subscribe, please use the links below:

    If you have a chance, please It will help the show and its ranking in iTunes immensely!

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    What a day


    Podcast Transcripts

    #14 Podcasting about podcasting



    This is web-driven income with Lance Carlson. Good afternoon folks. It’s about 97 degrees here in Dallas, Texas. Summer took a long time to get here, we had one of those long semi-winter thing going on. It was traumatic to me. I planted plants and they kept dying of frost, but that’s not what we’re here to talk about.

    We started a podcast series and people asked me by email and other methods, “What about your podcasting” because you do a podcast that’s very free form. If it was any more freeform we’d fall over here. We just want to get direct information out to the people so they can do this too.


    Now podcasting isn’t for everyone. I’m not trying to discourage anyone here, but sometimes it doesn’t fit with a website or a blog and doesn’t do what you want it to do.


    Here at Web Driven Income we’re trying to hit on all cylinders and show everything we can do, and podcasting is one of them.


    Podcasting is a great multiplier. I put a post on the website I wrote a couple of days ago, and it talks about the 1o different multipliers of a podcast. A podcast allows you to be seen in different venues and used at different times of the day. People can read your blog before they go to work, then put your podcast on while they are on their way to work, or while they head home. You have access to people at different times of the day. You can listen to a podcast at times you can’t spend reading something.


    What we’re going to do is film this podcast. Some people call these video casts.


    The funny thing about podcasting is it really doesn’t lend itself to describing podcasting. Bear with me for a minute. We’re going to do something on the workflow. It’s a 13 step process. It works well for posting as well but you don’t record a post you write it. The information gather though is true. For podcasting, I don’t want to talk you through finding information for your podcast. You can’t do a podcast on just that.

    Podcasting doesn’t lend itself to really complicated techniques. A blog post or an infograph can do that much better. A Camtasia video can do that much better.


    One thing we’ve found is other people who do this type of job that I’m doing don’t tend to sequence things. We’re going to show you how to sequence and go through a whole podcast from the gathering and title creating to the show notes and what to do with the transcription of the show notes.


    What we’re going to be talking about now are the 13 steps to the workflow of putting together a podcast. I’m also putting out checklists and workbooks. We’re going to see what we can do to help you out here. Please give me information at my email at Lance@weddrivenincome or call me up on Skype at wwwwdi1. Give me a call if you have a problem. I’m frequently here.


    We’re going to talk about how to create a podcast workflow. Sometimes not sequencing things cause a lot of problems and stop you moving towards your end result. It will be a little slow the first time but after that you will be an expert.


    Like I said, podcasting isn’t a good subject for podcasting. If you just scratch the surface of things, that’s okay if you then follow it up with a blog post later on.


    So first you need to decide what you’re going to talk about. How do you know what your people what to listen to. You can go to eBay or Amazon, and see what is trending. Looking at books in your field. If nothing has been published in your field in the last twenty years then maybe you need to find something else to work on. It’s an easy way of finding things to talk about. Your listeners, or if you go to Twitter and say what do you want to see me blog about, many times people will fill that in and come straight back to you. Or have them vote on your website via an email. That’s a good thing for email capture as well. You can get an email list going. Go to other blogs and see what they’re blogging about or better yet see what they aren’t blogging about in your field. When I came into this field, I had problems with the bits in between. It just wasn’t talked about. I didn’t know how to marry things up and it was a lot of hard work to get it. I’m not going to leave you like that. I won’t leave those gaps. Check out people’s blogs, it will add to your education.


    There’s a lot of things you shouldn’t listen to, but listen to the leaders in your field. Or there’s the news. What stories are happening in the news, you can marry your blog to it. That’s called Newsjacking, where you use the same keywords that would go to your blog and the news story, so you get mixed up with the Google searches.


    Now ask yourself, how can I fill in the gaps for my readers. What can I say that others aren’t? What problems do you see in the field that people are having problems surmounting. Spend some time on your podcast and blog. Maybe there’s subject matter that has just been scraped before, that’ll make it easy for you. Maybe that subject hasn’t been talked about before and you found it an issue. Others will have found it an issue too.


    Step 3, there’s a thing called brainstorming. You can do it with yourself or talk with other people to say how can we approach this to make it better. How can we sequence the material so it doesn’t leave anything out, and what media to we need to support the podcast. Talking about complex ideas is difficult, like podcasting and we’re going to support this on our website in the next couple of weeks.


    There’s something called mind mapping. It’s a computer animated thing where you get into the next step, then the next one and you get in the screen and follow it through. What I learned in college though was the write-around. It was one of those things where you put your subject in the beginning. I do about two minutes, have a break and then come back I write down everything I know about the subject. Very short and not too much detail. I don’t think about it I just fill the page with bits that could be a title for a section, just enough to remind me. I then look at what I did the first time before I do a second one which can remind me of things then I just write again for a couple of minutes. What I do is I have a list about that site. I might want to make four articles about the subject because information could be too far apart and out of scope. Then you take the pieces you want to use for a subject that is in your scope and sequence them. You then end up with a beautiful outline. It doesn’t matter if you throw subjects out, you end up with this outline. It’ll make it so much easier when you sit down to do it, because all you will need to do is sit down and fill it in to the level of detail you need.


    I’ve got my sequencing on my screen here. Some people need a line by line, but I don’t need that. I do keep a few notes though.


    Number 4, decide on a format. Do you want to do it with a single voice? I was a DJ in college so I have no problem with it, but you might not be as confident and need to have someone to banter off. You might interview an expert, or reply to emails. How do you want to do it?

    Step five is to record it, which is out of scope of this podcast but we’re going to do it next week.

    So we’re going to talk about editing. That’s the other part we’re going to do later with an affiliate site I use that is very much like Camtasia but so much less expensive.


    So we’re going to mix it down and then you need to go to Fiverr.com. People do many things there for $5. You can get an announcer for five bucks. My announcer was done for five big ones.



    Then you need a tracking system for your episodes. What you need to do is find a way to label your episodes. Then just put the title after it so you can tell which came first. Then stick to it.

    Podcasts don’t go on your website. If you put one on your site it will slow it down. If you put two up it will slow it double as much. What they have is podcast or media hosting sites. Most of them are quick and you put a link on your site which goes to your page on the host site and pulls up your podcast. Buzzsprout are one of my affiliates and they are great for the non-technical. I was tearing my hair out and they helped me out. I had been working for weeks with another site before that and was getting nowhere.



    Do the paperwork. You know that little outline of the podcast you see on the ipod. That goes on the host site. Think keywords because that is a search engine too. Meta description is a monster for your site description on the host. You can update keywords as you go on for each episode.


    Post it on your site. You have widgets in WordPress which you can use to post your episodes. Just list four or five of them and they will get people looking at your site. Post the links on your site and they won’t slow down your site.


    Create a new page to post the show notes for that particular episode.

    Then, you know that Fiverr thing. Send off your recording to someone there and they will transcribe it for you. If you pay them $10 they will probably take out all the ers and things. You can work out a deal with whoever you have doing the transcription and it will save you a lot of time and effort. A couple of days and you will have your transcription back and you post it on your website page that you have created for your show notes. Remember, SEO those show notes. You’ve got another beautiful place to keyword to death.


    Those transcripts you have, perhaps you can cut it up and make it into part of a blog post. Then you can save it and put it in another format, and maybe three or four years down the road when you’re creating a university for podcasting or whatever you’re selling, and you can format it into a lesson plan.

    So that’s it, this is Lance Carlson at Web Driven Income.



    What is a Podcast and is it Helpful to Your Site



    This is Web Driven Income, featuring Lance Carlson. This podcast, and his site, start at the very beginning, and is designed for the very non-technical person that wants to enter the world of Internet Marketing and, eventually, dump that dead end job. Here, a novice can create a viable, sustainable Internet Business in ninety days, and an empire in 180 days.


    And here we go. As the man said, this is Lance Carlson with Web Driven Income. It’s a brand new year. 2020. I’m thinking it’s going to be good luck. I don’t know. Does the good luck, bad luck thing go up into the 2000s? Does it carry on or does it just stop at thirteen, and fourteen you’re all done with that bad luck thing? I’m hoping that’s the way it’s going to go. Boy, I hope everybody had a good holiday. Thanksgiving. With Thanksgiving and New Year’s, and Christmas, and Hanukkah, and all of the holidays that go on this time of year, you got to look. You’re almost off for six weeks. You’re done for five/six weeks. By the time you get back here, you’re back to work and get organized and things, and hopefully you’ve gone out and you’ve recreated yourself. You’ve done some recreation and recreated yourself. You know that comes from the same root word, right? It comes from the go out and recreate yourself, and got right, and saw family, and avoided family, or whatever you need to do.


    Hopefully we’re pumped. We’re ready for a new year here. I know we made some changes at WDI. We’re going to segment this a little bit. We’re going to start doing some product reviews. Doing a little bit of news as well. But if you didn’t notice, I did get a voice announcer. We’ve picked up the professionaly of this webcast just a hair over the holidays. And we’re still going to do the main segment, where we talk about something that will help your website. Oh, a new segment. We’ve got three things. That’s right. Are you excited? We’ve got three things.


    And you know, I look at these blogs and things, and a lot of people put out blogs. And they put out one hundred and twelve thousand reasons to do this. How many do you get through? There have been a few articles that have been monster articles that have been put out. And Corvette Bar – The Twenty-One Things That You Can Do For Your Website Right Away, and make it kick butt; and that was excellent. And you can actually work your way through those twenty-one things because they’re really important. I can’t work — that’s the only article that I’ve ever been to that I’ve really been able to think about and put together, and go through, and make heads. I can’t even get through the seven habits of highly successful people. I get to about three and it drops off. That’s why we have three things that you can do to your website, or for your business – for your web-based business. And you know, there’s going to be another episode in a couple of days. So, we’ll bring you three more things. And it makes it more realistic.


    A lot of those guys write one hundred things because Google likes long lists and things, but for the person, it’s really not. You know what I mean? Maybe I’m off base here, but write me; let me know. Lance@WebDrivenIncome.com. Let me know if I’m off key here with this three things thing. I just want you to be — they’re important things. They come up and they should be worked on, but if those three important things are packed into a thing of ninety-seven kind of flaky but kind of okay things, and then three good things, why not just give you the three good things? That’s my thinking. But write me; let me know. Lance@WebDrivenIncome.com, and we’ll vote on it. How’s that? Yeah, I’m Democratic as can be here. I’ll let you vote on it. If you’re thumbs up, we’re good to go if you agree with me. If not, well, maybe I’ll expand it to 2703 things. Something like that. We’ll work something out here.


    All right, I can be bent. I can be influenced here. What are we going to talk about today? Oh, a couple of podcasts ago, we talked about what a blog could do for your website; and we went into the things about expanding your audience, providing information to the people who are going to buy. I think — did we use Electronic Squirrel for that? I think that’s my main subject. You’ve got an electronic squirrels website. You’re selling electronic squirrels. You sell twenty of them, right? A day; and you’re doing okay with your little website, and it’s oonching out a little car payment every month, and life is good. That’s not bad. But you come home. You know, you package up your squirrels, send them out – twenty a day -, and you pay for your car with that. And twenty a day, I bet you got a pretty nice car for twenty squirrels. Either that or you need to pick up your margin a little bit.


    But how would you like to sell more? And that was the premise for the talk about what a podcast – no, that’s what today is. We talked about what a blog could do for your site; and it expands. It gives people confidence in your site that you know what you’re talking about. That you’re the person; you’re the guru of the electronic squirrel. People are shopping. People come buy things from people that they know. Sometimes, if you’re buying electronics, you’ll go to one of these sites. You know what electronics are. You’ve gone to fries and you’ve done all the touchy-feely stuff, and you know what it feels like and everything. And then you go order it online as cheaply as you possibly can. That’s okay.


    But when you’re buying informational products, when you’re buying electronic squirrels for goodness sakes, you want the best. You want the best electronic squirrels that there are out there and you want to buy them from somebody that knows electronic squirrels. People want more than that. They don’t want to just come in and buy their electronic squirrels from somebody who doesn’t have any knowledge of electronic squirrels. How long they live, how you feed them – whatever the situation is. Maybe it’s their first electronic squirrel. They don’t know what to expect, and your blog can be another sales point. But they want to go to a site and be comforted, I guess is a good term for this. And in that blog, you’ve got your keywords on your website. You’ve done all your SEO. You’ve got your keywords straightened out and everything’s looking good. But you’ve got to go into your website, and there’s a blog. And people say: “Okay, there’s something here. I don’t know too much about electronic squirrels. Let me see. I know I kind of want one. They’re kind of fuzzy looking fun little things,” or something like that.


    But on your side of it, you write an article a week. Not difficult to do, but as far as your keywords and your SEO, do you have any idea how much that strengthens your site to get you further up the ladder in Google? You can bring out new keywords. You can structure and support keywords that you actually have used. And it’s a wonderful things. You can do reviews from a blog. People are looking for reviews. Review a new squirrel house that’s come out. Whatever, but those are the types of things that you can package in a blog that you really can’t package in a website.


    Now, turn the page. Let’s go forward because that’s the only way we want to go, right? That’s the only way we want to go. What if you added a podcast to that blog and put on iTunes? What is iTunes? Yeah, it’s a music thing. They get music and it and all of this, and then go in; how do you find music on there? You go ahead and type in the name of the music that you want or the genre. I didn’t even know what that word meant ten years ago. Maybe I did. But you type in the genre, you type in the artist, you type in the subject matter, and they use the things that are on the CD – the write-ups that are on the CD – to find keywords. And wait a minute… that’s right. iTunes is a search engine.


    So, from an SEO standpoint, what can you do on iTunes? You can use it as a search engine to be found some place else. People can listen to your podcast on their Zunes, on their iPods, in their cars while they’re going to work. They can’t read your blog on the way to work. I’m not going to say you can’t. It is ill advised to read a blog while you’re driving down the freeway on your way to work. But you have this other way of getting into the people’s daily lives. So, you’ve got your blogs. You’ve got your podcast. And you’ve got your website. So, you’re going to be selling. The more people know about you, probably more people will be coming to you to purchase your electronic squirrels.


    It’s another avenue to get out there and to state your product. Say: “Here it is, folks. This is good stuff.” I have done it. This is another thing where you can come in and sell your product one more time, or introduce your product one more time. Drive traffic to your website one more time. People are looking. People are looking, especially in this economy. And I have no idea what the economy is going for right now. They seem to be going up, but people are doing things that don’t support a good economy. Those Congress people – I hope they work something out. I really do. But you need to be out here for yourself right now.


    If you haven’t started a website, start a website. If you haven’t started a blog, start a blog. If you haven’t started a podcast, start a podcast. Not all at once mind you, but in increments. Go to my website – WebDrivenIncome.com. It’s free! It’s free! Everything on there is free. I give stuff away. I teach you how to do this. I’ve got a couple more products coming up real soon that will guide you through it a little bit nicer than what’s depicted on the website right now. That’s part of the changes that we’re doing here. But the podcast is another way to get out; to be in as many places as you possibly can. A television station in a big city. San Francisco – whatever the station is. Channel 6 probably owns a newspaper in the area, and they do have their individual website, and they do have their individual blogs, and they do have radio stations.


    Are you starting to see this – where the blog, or your website, is the center and then you have a blog? You don’t have a television station, but you didn’t put out the twenty-five billion dollars or whatever a radio station costs either. And podcasting isn’t difficult. It really is not. You can do it in pieces if you want. I generally do mine in one take. I might have to go some place else, and so I take a take some place else and bring it into the podcast. But even this isn’t difficult if you know what you’re talking about. And good gosh, I’ve spend three hundred with my websites and everything. I’ve got about three hundred and fifty dollars into a podcast, a website, and a blog. That includes the electronic equipment to do this.


    Oh, by the way, Dave is not with us anymore. Dave has moved on to do other things, but we’re still buds. We saw him over the Christmas time, but he’s not here anymore as far as to help me goes. But he did help me before he left. God bless the man. I hope the best for Dave. But yes, Dave won’t be with us anymore. I forgot to mention that. But yeah, Dave’s gone for the term. Dave’s gone for the term. He’s doing good stuff though. He’s out there doing good stuff.


    Back to the podcast, right? Okay, you’ve got a podcast out there. And you’ve got your show notes. What can you put in those show notes? Keywords. Up and beyond what you’ve had before. It’s another antenna up there, catching people’s searches, and you can guide them back to your website to buy your products. This is a wonderful, wonderful thing. If you have the three, you’re catching people in three different situations. A podcast catches people in a different situation just because of the physical elements of it. You can’t listen. You can’t read a podcast. You can’t read a blog on the way to work. Sometimes you can’t read it on your computer while you’re at work and that’s a probably a good idea anyway, but you can listen to your iTunes and listen to a podcast while you’re there. On your way home, you can be on somebody’s car radio. Yeah, you know what I mean.


    And it doesn’t take that much to do. And when they’re sitting on their computer, they went the information – they can go to your blog because you update it once a week or so, and get some new information on electronic squirrels. And get some new information. Oh, wait a minute. I heard on the podcast, on the way home today, that Web Driven Income has got a new product that they’ve come out with that’s download and it’s really free. Let me see. Get on the website and look it up. And maybe I’ll buy some squirrels while I’m there.


    Well, I’ve got to tell you. We, Web Driven Income, do not sell electronic squirrels. Although I did do a web search on it, and the keywords for that are wide open. Think about it guys. Think about it.


    Okay. That’s what I wanted to talk about. I wanted to talk about expanding your horizons, especially at the first of the year. I want you to get ou there. Think about things. Think about what you can do. Don’t think you can’t do a podcast. The software is free. For my mic and my stand, and my – what is this big black thing that keeps it from? Oh, a pop reducer I think it’s called. See, I’m not an expert in these things. I want you to go ahead and know that you don’t have to be an expert in podcasting to get out there and be a podcaster. Be yourselves. If you get out there and you read your sports cast with a stiff upper lip and talk about thing, nobody’s going to listen to you for more than about two minutes. Probably there are people – Purists – out there who don’t like my style. If that’s the case, find another podcast. I will teach you things here if you want to listen.


    But part of what I do – the free form style that I use – is I want to get to know you guys. The people that I serve. The people that I provide information to. I want to get to know you. And if I come on too strong or stiff, or whatever, you’re going to see me one day walking down the street and you won’t feel like you can approach me, and I don’t want that. I do not want that. Approachable people are successful people.


    Okay. We’ve got something new coming up. are you ready for this?


    [Now, it's time for three things for today.]


    Wow, isn’t that fancy? Yes, I went to Fiverr and I got myself a voice over guru. Yeah, I’m going to plug him. I’m going to plug him here. MarkC1542. One day service – five bucks, and well, you’ve heard the voice. He did me right and I’m just giving a shout out to him here. That’s Fiverr. And if you don’t know what Fiverr is, Fiverr is one of those things where you can go and, for five bucks, people will do almost anything. Well, you know? Actually, I was going to say reasonable. Be reasonable, but some of this stuff is unreasonable. You can get a five hundred-word essay on something for five bucks. You can get a voiceover, like I did – you heard it -, for five bucks. You can get a lot of things done for five bucks that’s just pretty darn amazing to me. And go ahead, use them. Fiverr.com. Go to them. Check them out. See what you can get. Don’t get too crazy. I knew somebody who went out and bought about one hundred and twenty dollars worth of Fiverr stuff, and she had all kind of fancy little things, and shiny whistles, and things on her website – graphics and things. But she had a hard time putting them all together after that. I don’t know. Maybe there was a little bit of wine involved that evening, when she got interested in the Fiverr thing here.


    But back to three things. That was not one. So, this is a good thing. You get four things. I always like to overindulge you. I always like to come out. I’m an overachiever. I can’t help myself. I want you to get all of this stuff. So, Mark’s one. And I’ve got a couple of things I want you to consider doing. If you’ve only got a website, consider doing these things. If you’ve got a website and blog, that’s fine. Consider doing these. If you have a podcast too. Definitely consider doing these thing. They will increase your traffic. They will give you better visibility across the spectrum.


    Consider doing infographics. Yes, infographics. And if you don’t know what infographics is, get on Twitter and do a hashtag ‘#infograph’. And you can find some of that. Or you can Google ‘Infograph’. Infographics online. And it’s a picture story. Basically, a storyboard. A lot of people use them to put out information – statistics and so forth. To me, that’s a little bit overkill. I use them for – and you can go to the website, WebDrivenIncome.com -, and I’ve got a piece that has infographics. It can be very, very simple. Just to show you something that you’ve put together. And I’m going to do an article on how to do infographics for you. It’ll be on the website by mid-next week. How’s that? I’ve got a lot of articles. I’ve got a lot of things I’ve got to get out here, but I think infographics is worth your time.


    And I use them to teach somebody something. Step-by-step, it makes sense. When I used to be a corporate trainer, we used to use the storyboarding. I mean that’s how you put a course together. And if you can keep the information down and just very important part of it, and give somebody the idea – it’s not a PhD. It’s this is what’s involved. This is how you can go about it. Explore this piece of software a little bit based off these infographics and have fun with it, and this will give you a start. That’s the way I happen to use it. But definitely consider using infographics, especially if you’re trying to impart information onto someone. it’s very 2020. It’s kind of a new process, so there’s no rules. People will tell you those rules, but I don’t believe in the rules. You can use them for almost anything you can imagine. And if you have an Arts Major in your household or something, they can help you out with the fancy stuff on it. But I’ll show you the basics of how to do this in about a week and a half.


    Considering doubling your output. If you run one blog post a week, considering doing two. It increases your exposure. It increases the fact that you are the guru of electronic squirrels. It increases your ability. It gives you something else to SEO; to expand your SEO periphery, if you will. Consider doubling it. And if you have problems coming up with sources, with things to write about, and that sort of thing, I’ve done an article. Look it up. WebDrivenIncome.com – What to Do if Your Blogger is Broke? Because I did. I got a bad case of writer’s block over the — well, I needed to take some time off, but I couldn’t think of anything to write. And so, I went through some things and yeah, pulled myself out of that writer’s block; and that’s one of the articles that came out of it.


    Not a bad deal, huh? So, consider doubling your output. Consider social media. And I’m going to review a little product that I found the other day. Oh, it made my life wonderful. I go out there and I can find articles to put in front of people that could be a lot of interest to them, and I mix that with things that I put out from my own website and my own observations. You know, if you’ve been around for a while, I don’t mince words too much. I pretty much tell you like it is. I try to be straightforward because this stuff has to be straightforward for you out there. I don’t want to beat around the bush. I’m not a politician. I just don’t do that. It’s not in my nature. I want to bring you fact. It gives me great joy to teach somebody something. It gives me great joy when I see somebody’s eyes light up with that: “Okay, now I got it.” Or better than that. Better than having what I taught them, having what I taught them and having their eyes say: “Wow, that gives me an idea.” It may be totally off from what I was talking about, but if it spurred that idea, if it seeded that idea in somebody else’s head, I love that. And I love to see people who thought they couldn’t do things do them. Run away with things.


    Okay. Let’s talk about Content DJ. Content DJ is something that I found on the Internet the other day. I found this. I use Google Chrome, and it’s an app. If I can find it here. I had it a minute ago. Here we go. It’s right here. Content DJ. If you just go up to the Google Web Store and type in ‘Content DJ’ it’ll bring you right to it. It’s got a circle; CDJ in it to help you identify the little icon for it here. But what I want to do is talk about this. And I talked about yeah, consider doing a social media blitz. It’s a very, very good thing. And sometimes, being a podcaster and being a mediapeneur, it’s a little lonely out there, and it gets you friends. But no, it’s good to bounce things off of other people in social media and learn exactly what’s going on out there. And it will help you in our efforts as well. Plus, it’ll give you more exposure. All three of these ideas that consider doing the infographics, the doubling your efforts, and the social media all get you exposure.


    I’ll be talking about all of those in the next couple of weeks on my website for you, and how to do these things. But what I want you to do is get yourself – if you’re considering doing that, get the Content DJ. It’s a little application that goes on Google Chrome. And for free, you get – what do I have? Four hashtags up on Twitter. And by doing this, it pulls up the latest articles on those hashtags. Let’s say you’ve got marketing – MKTG – as one of your keywords. MKTG. Yeah, #MKTG, and you press that. It will bring you up articles. I’ve got one up here right now. Who is this by? Social Media Examiner – twenty-nine minutes ago, this thing came out on the Internet, and it is a – well, I have to look at it, but I’m thinking, yeah, don’t send these things out blindly. But I’ve got twelve or fifteen articles under marketing that came up on my page because of Content DJ. And I can go through these and, if I find something that will help you out there – help you do something; help deepen your knowledge about what we do for a living -, I will shoot that baby right out to you.


    I don’t hesitate at all in getting these things out to people. I want to help you get going. And like I said earlier, in this economy, this is a good thing. This is a really good thing to get going here. Don’t quit your day job quite yet. But when you get to a point where you can, run with it. Run with it. What it does is it searches these articles out, and you get four of these for free. I’m about to move up into the professional. I’m going to lay down some bucks here for Content DJ, and update some of these things, and get more keywords that I can use. I don’t know how many I can use if I pay ten bucks or something like that, but the output here is fantastic. I mix these with my own personal comments; with yes, I do plug my own website on Twitter occasionally. That’s always a good thing. That’s required, isn’t it? You don’t want to hear from me if I’m just regurgitating other people’s information. Other people are good out there, and I want to bring that to you as well. Okay?


    And I click on it – marketing – and it brings up – what did I say – twelve or fifteen different articles; and I can tweet them from right here. Just click and publish. It’s done. It’s gone. It’s on my Twitter feed right now. Nice and easy. And if I want to go ahead, I can click on marketing and I can preview it, and I can publish it later. Wow, that’s really cool. But how do you do that? You click on publish later. It comes up and it says it will be scheduled to be publish. Oh, it ran away on me. Hang on. Oh, I can look on my calendar. And then I click on the calendar down below that. There we go. I’ll find it. And it was a Google Internet thing. And it shows me the calendar – where it’s on my calendar. And I can move it up and down the scale, and I can have it an hour from now. I can move it. There you go. That’s how long it took me to move it three days from now on a wonderful little click and drag-type calendar. Oh, I love this thing. It’s fantastic.

    You might also find the following blog post interesting: Are you a self-publisher when you should be a self-publishing house?


    I can add keywords, but after I pay my ten bucks, or four bucks, or whatever. I don’t care what it is at this point. This is a wonderful little thing. Content DJ. And it’ll let me compose a few things as well. I like it for the automation. I don’t like automation. Some people get out there and automate their work, and it’s like clockwork every two minutes. I don’t want to be bombarded, but that’s just me. Maybe some people like being bombarded by certain people. I kind of don’t; and I don’t want to be in your face all the time. I want to be available to you, but not in your face. Is that comfortable? I hope that’s a comfortable relationship for you because that’s where I do want to go with this.

    You might also like reading The #1 Misconception Of How AdWords REALLY Works Today?


    Okay. That’s it for this year’s first podcast. I hope you had fun. I hope you learned something. I hope you got keyed into doing something that you want to look into more. If you want to look, get to my website – WebDrivenIncome.com. Check it out. It’s for the very beginners. The non-techie person. The novice. The person who doesn’t even know what I was just talking about when I talked about Twitter. If that’s you and you want to get involved in the world of Internet Marketing, this is the place for you. I’m very approachable. Lance@WebDrivenIncome.com. You can comment on my site and say: “Help me.” After a certain article, “Lance, can you help me fill my brain full of stuff on this?” I’ll even call you and we can chat about something. That’s where Web Driven Income is at right now.

    So, I thank you for showing up. Talk to you next time. Bye-bye.

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